Marketing Content Examples For B2B Businesses
The most effective marketing content resonates with the consumer on an emotional level. It delivers new ideas and insights that help people find solutions to their problems.
The most effective marketing content is entertaining whether it's an engaging video or a precise white paper. It adds value to its viewers and achieves its branding goals. Learn from these eight branded examples of content that are done right:.
Blog Posts
Blog posts are a very popular type of marketing content that businesses employ to share their thoughts stories, thoughts and ideas on their website. They can be informative or cover any subject. They can include audio, video, polls, or images to make the content more engaging. This will improve on-page SEO (search engine optimization).
Creating high-quality blog posts starts with conducting market research to discover and confirm a few important facts about your target audience. Once you have an idea of your audience and your target audience, you can begin brainstorming ideas and writing.
Common kinds of blog posts include listsicles, how-to articles infographics, curated collections and more. These kinds of blog posts ensure that your website is full of variety and offers the value your audience expects.
For instance, a "how-to" post can teach your audience an entirely new technique and help them solve any issue they're facing, which makes it a valuable piece of marketing content to keep your audience entertained. A curated collection is a special kind of blog post that shares a number of real-world examples in order to demonstrate the point. This type of blog post can also be utilized as a tool for marketing to increase brand awareness and credibility.
Case Studies
Case studies aren't as sexy as blog post that is viral, but they can be one of the most effective marketing pieces you can make. They're great for showcasing your expertise and generating trust among potential customers. A case study that is well-written can help your audience to solve a particular problem by demonstrating how the product or service helped a previous customer solve the same problem.
Use videos and infographics to make your case study more engaging. Be cautious not to transform your case studies into ads since this can damage the credibility of your business. Instead, focus on creating a useful resource that will inspire and empower your readers.
You can also use case studies to display testimonials from customers and user-generated content. This builds trust and makes your site more credible. UGC is most efficient when it is backed up by data.
White Papers
Contrary to feature articles and blogs, white papers are typically long-form and offer a deeper depth of research and information. B2B brands use them to show their the power of their thinking or offer an unique perspective to help customers make buying decisions, understand more about their industry, or resolve issues for their business.
They are a great method of building trust with casual readers, and positioning companies as experts in their area of expertise. They can also help prospective customers navigate through the sales funnel.
White papers come in many types, but they are most effective when they are tailored for specific audiences. Everything from the tone to distribution strategy must be tailored to the reader you want to attract.
White papers typically provide research findings, however it's not difficult for them to stray into the realm of theory without giving readers practical applications. To avoid this, backgrounders and problem-solution white papers should incorporate some form of success story to keep readers interested. White papers are increasingly using interactive designs. They allow the reader to filter charts and tables to focus on only the information that they want. This makes it easier for the reader to understand and navigate through the sales funnel.
Videos
Videos are an excellent way to connect with your audience. They're also an excellent tool for marketing in a lively and interactive manner. They are a great way to capture the attention of your customers and presenting complex concepts.
Tutorials, instructional videos, and demonstrations are a few of the most popular video types. These videos are intended to educate your customers about your products and improve their loyalty.
These videos are an excellent way to showcase your expertise in your field and can be utilized on social media, as blog posts, or even as an element of a sales presentation. They can be a great method of connecting with your customers, particularly when they relate to current events or trends.
If you're releasing an animated explainer video or hosting a live Q&A testimonials are a great method to build trust in your brand and encourage new prospects to purchase your product. It is possible to ask your existing customers to record a video about their experience using your product or organize an AMA session on Reddit. You can also make screen share videos and how-to videos focused on specific issues. If you are using an ecommerce solution that can help small to mid-sized businesses run their online stores, name your video "How to Create Shopify Store". This will aid in ranking it on search engines.
Testimonials
Testimonials are another form of social proof that can help people believe in an organization's reputation. They can be written or video format, and are a great way to increase sales and improve a business's online image.
Testimonial content is beneficial because it focuses on the requirements of the customer and how a company's products or services helped them solve their problems. It also provides credibility to the business since it shows that other people have already utilized the product and have found it useful.
If you choose to use testimonials make sure that they contain the name, company, and title of the person who wrote them. This will increase their credibility. Make the testimonials as personal as you can by adding a face. This will also help in creating an emotional bond between customer and the brand.
While some businesses prefer to have separate testimonials pages however, you can also incorporate them into other pages of the website. If a testimonial refers to a specific product for instance it can be displayed on the relevant product page or checkout page. This approach will avoid the page being viewed less frequently than other pages and it will still give the same social evidence.
Interactive Landing Pages
Interactive elements on landing pages can increase the amount of engagement visitors have. This type of content can help you achieve your goal of turning website visitors into leads. Rather than being Click That Link that has the standard sign-up form, and other marketing content, interactive pages offer an experience that is enjoyable for your visitors.
In this interactive landing page for Mooala dairy-free milk, the brand employs an engaging approach to explain its benefits and keep the visitor interested. The landing page has a simple sign-up form with multiple options, which shortens the process of conversion even more.
This interactive landing page created by TransferWise is another example. The first screen makes use of real-life examples and social proof to convince potential customers that the service is worth it. The second screen allows users to fill out a simple form to learn more about the way the product works.
A landing page is an effective way for B2B marketers to build an email list. You can offer a no-cost eBook, webinar, or a free trial or other content that will entice your customers into signing up in exchange for their contact details.
Headache Trackers
Content should inform consumers about headache triggers and the best way to treat them, during the initial stage of consideration. Examples include infographics that share data on the top causes of headaches, or white papers that share proprietary research on the science behind headache remedies. White papers require users to give their email addresses in exchange for access, which helps establish trust and authority with prospective customers. Minen states that headache trackers, which allow users to monitor their levels of stress and food intake, could be beneficial for the consideration stage. However, users must be careful about making conclusions based on data from the tracking system, she advises. It could not reflect the true nature of triggers for headaches.